The goal of Sounding Board's 2023 ATD Trade Show Booth was to create a visually appealing design that accurately represented the company's identity, while capturing the attention of attendees and conveying key content. Collaborating with stakeholders, I took charge of designing the booth and collateral materials with the aim of attracting attendees and effectively communicating Sounding Board's services.

This project serves as a testament to my expertise in creating impactful booth experiences through the integration of creative design, strategic branding, and an energetic Sizzle Reel. The visually captivating design elements successfully increased attention and foot traffic at the booth, while the content and visuals provided clear communication of Sounding Board's products and services, effectively showcasing their new brand identity at the trade show.